PR Measurement with CARMA
Demonstrating communications effectiveness is all about meaningful measurement.
Never before have communications professionals been under such pressure to demonstrate the value of their work.
At a time when online tools aggregate coverage in close to real time, the challenge in media analysis is not the collection of data, but the meaningful interpretation of the media that matters.
PRs must go beyond vanity metrics and link their activity to organizational objectives and outcomes. Automated tools are great for data collection, allowing you to see what you want, when you want to see it. But it is the interpretation of that data by our experienced consultants that makes the difference to the quality of your measurement.
Our communications evaluation services suit all budgets:
- Global media monitoring of print, digital, social and broadcast
- News alerts, media summaries and executive briefings
- The most powerful and customizable AI enabled dashboards
- Human verified and coded content evaluation, in any language
- Tailored measurement reports shaped against your communications objectives
- Workshops on PR planning, objective setting and meaningful measurement
- Integrated evaluation of results across all Paid, Owned and Earned media
Prove and improve the effectiveness of your communications with experienced consultants by speaking with a CARMA expert today.
November is Measurement Month. View our full program here.